One Year Later Apple’s Privacy Changes Continue to Hurt Meta. When Meta revealed its Q2 financial results earlier this year, it had ready-made excuses for its first-ever sales decline. The first point, a global slowdown in ad expenditure, has similarly impacted the other digital behemoths, but the major concern was the impact of Apple’s privacy restrictions on the business, and Meta wasn’t ashamed to say so.
An estimated 62% of the billion iOS users who had the option to opt out of having their location tracked by apps did so as a result of the changes, which Apple maintains were introduced to protect user privacy.
Because of this tracking technology, which was employed by digital advertising giants to develop user-targeting profiles for advertisers, Facebook became one of the world’s largest digital advertising corporations.
It’s hardly surprising that the changes caused great consternation among businesses accustomed to using such specialized tools, or that Facebook’s income was adversely harmed.
Meta has reclaimed some of the ground lost due to the changes made before to the publishing of its Q2 results.
It reported that underreporting had been reduced from 15% to 8% as a result of increased monitoring and analytics.
Although the mitigation was excellent news for investors and advertisers, it also demonstrated how long Apple‘s measures would have on Meta. One Year Later Apple’s Privacy Changes Continue to Hurt Meta.
Meta’s changes to its feeds to prioritize higher-yielding ad formats, with a particular emphasis on short-form video, provided additional proof of this. Although the corporation strongly denies it, it was also accused of attempting to circumvent the changes by capturing information from websites users visited using the built-in browsers of its apps.
For Meta, the difficulty stems from the fact that people generally support privacy and Apple has succeeded in persuading them that its modifications are for the better.
The truth is that Apple’s privacy changes have rocked Meta’s foundations, even though the business may have found and is still looking for ways to mitigate the changes. Although the corporation isn’t going anywhere for the near future, it has been shown to be weak, casting doubt on its once unchallengeable standing as an advertising titan.
