The Burger House and Crunchy Fried Chicken is a prominent fast food chain restaurant. It specializes on Fried Chicken and Burgers, along with other drinks and foods. It is well-known now for its high-quality dishes and consistent tastes throughout all of its locations. The Burger House and Crunchy Fried Chicken is one of the most popular fast food chain restaurant leaving the KFC and many other popular and international outlets behind .
In the world of competitive food restaurant like KFC, Pizza Hut, KKFC, Bota, Chicken Station. The Burger House and Crunchy Fried Chicken has shown the remarkable progress and has 88 outlets all over Nepal. There might be a question from where did this restaurant came and become so popular leaving many famous and popular restaurant behind.
Idea of The Burger House and Crunchy Fried Chicken:
Mr. Basanta Lama is the co-founder of the Burger House and Crunchy Fried Chicken.He used to work as a cook in Dubai . Basanta Lama was really inspired and pleased to see the success of the international fast food restaurant like KFC, McDonald‘s . With the motive to do business in his own country rather than working in abroad. Lama decided to open a restaurant with partnership of his own friends and family .
Initial Startup:
This restaurant was firstly open in Shankamul ,Kathmandu. Finding a suitable food outlet is one of the most difficult and significant aspects of launching your own restaurant. An area that is easy to travel and has a lot of foot traffic was their main focus. Mr. Basanta Lama, on the other hand, chose to rent a go-down in Shankamul for his first branch. Nonetheless, by their inventiveness, they were able to transform the go-down into a roomy and welcoming environment.
Problems:
The Burger House and Crunchy Fried Chicken already had a tough competition from already established food brands. Despite offering great meals at reasonable prices, sales were far lower than expected. Their earlier plans to capitalize on foot traffic from students and shoppers also did not pan out as expected. To boost sales, they began offering free home delivery and incentives to their clients.
The revenues were still inadequate. Mr. Basanta Lama and his partners spent far more than their estimated 60 lakhs budget over the course of four months. They also had to pay their employees out of their own money.
Current Situation and Future Prospects:
Customers finally recognized the value proposition from Burger House and CFC, and sales increased with time. Customers have recognized that their goods were superior while also being far less expensive than competitors. With the increase in their customer this restaurant has 88 outlets all over the country .
Today, the Burger House and CFC is one of the country’s leading fast food restaurants. Similarly, their annual turnover is estimated to be more over Rs.100 crores, which is enormous in comparison to their initial investments. Similarly, their outlets are expanding more and more with good customer base.
The Burger House and CFC has set an perfect example that you can do something in your own country with the ideas, initiation, investment, quality products and patience. Don’t take small failure as the end. Initially no one knew about this restaurant now, it has won the hearts of many customer and has become one of the best restaurant in Nepal.
