Marketing is the process of discovering, developing, and delivering value to your audience, customer. It is any action taken by a company to attract an audience to its product or services through high-quality communications. The goal of marketing is to constantly investigate and analyze your customers.
It helps to create a brand value among the customer and gain customer loyalty.There are some key factors which can make you a marketing genius . Let’s find out what is an key ingredient of a marketing business.
The first foremost factor for the marketing strategy is the risk taking factor. There are lot of risk that are involved while carrying out the any business, marketing campaign ,content creation etc. Many people try to play it safe and fears to come out from their safe zone . This way one is never going to come out its shell. Risk taking act as an competitive idea to push your limit extra mile differentiating you from another business.You have to come with new and better ideas, experiment them constantly. Who would have that a small store can a supermarket eg. Bhatbhateti, if Min.B Gurung didn’t took a risk to leave his banking job.
The next factor that can help your business is to be humble and relatable in some way.You need to be able to connect your customer, their need ,their value. If you are not able to connect and relate to your customer ,they wont continue to be in your business. You need to value their and respect their ethics, beliefs and demand to sustain your business. Go for the business idea which can be good to your country , business and customer.
The third and most important factor is customer loyalty. You are running a business, selling your product but the question is ‘Are your customer loyal to your brand ?’. To gain the customer loyalty you need to give something to your customer i.e good product, services and value. You need to connect with them meet their demand, their expectation.
Another important factor to market your business is to grab the attention of your customer. If you are unable to capture the attention of your customer your product and audience your business might not do well. You need to draw the customer attention from different innovative ideas, marketing strategies etc.
Similarly, Improving your customer service is one the most important part of marketing. As a business, you must always be willing to go the extra mile for your customers, even if it means saving them one minute of their time. You must add value to your customer service.
Marketing is all about improvising your business and adding value to your company. It all about creating a brand value and brand image of your business and gaining the customer.
