A YouTuber is an online personality and/or influencer who produces videos on the video-sharing platform YouTube.
Influence
Influential YouTubers frequently described as micro celebrities. Since YouTube widely conceived as a bottom-up social media video platform. Microcelebrities do not appear to involved with the established and commercial system of celebrity culture. But rather appear self-governed and independent. This appearance, in turn, leads to YouTubers seen as more relatable and authentic. Also also fostered by the direct connection between artist and viewer using the medium of YouTube
Monetization
YouTubers can earn revenue from Google Ad Sense. Additionally, they can supplement their income through affiliate links, merchandising, and 3rd party memberships using platforms such as Patreon. Popular channels have garnered corporate sponsors, who pay to be included in the videos. In 2018, Walmart, Nordstrom, and others sought YouTube stars as influencers.
