Snapchat brings features like snapping, chatting, and video calling to desktop via a new web app. This will become the first time the American company will make its service available beyond smartphones.
Users can now use Snapchat for Web to log in to their snapchat account. And send private messages or call friends on their desktop system. The new web platform will for the time being be exclusively available to its Plus subscribers, with subscribers in the US, UK, Canada, Australia, and New Zealand getting access first. It will though only be compatible with Google’s Chrome browser and not Apple’s Safari.
Created by Evan Spiegel, Bobby Murphy, and Reggie Brown, this mooted to become a visual-first messaging app. But Nathan Boyd, the head of messaging product of the company said a web offering became part of the plan. Because they discovered that its users use desktop computers more frequently.
Features of Snapchat in desktop
This for Web allows users to chat and call in the same window, and with plans to expand its use in the future, Snap’s AR Lenses are expected to be released soon. Snap will bring more of its products to web over time with the increase in the use of computers in recent times.
About 100 million people monthly call each other on Snapchat. While they spend an average of more than 30 minutes a day. Noting that chatting is typically the last thing people do before closing the app.
Snap Inc with the new rollout of the web expansion apart from taking its paid tier to a bigger level in addition to satisfying its numerous users. It will think of additional ways to monetize its 332 million daily active users.
Even though the desktop version not expected to initially have ads. This for Web feature will maintain and propel the company’s popularity. And in the process attract more users romancing the paid features.
